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Thursday, October 3, 2013

"Why Be Certified?" ... WBENC with PBS show "To the Contrary"

"Why be certified?" At DIR, we're asked this question almost daily ... and we tend to answer it briefly by noting that certification helps bring a diverse-owned business to the negotiating table especially when federal, state, and county contracts are involved. Certifying orgs also help to open up marketing and sales opportunities . . . they are great advocates and liaisons. This 7 minute answer goes more in-depth! Worth a watch for corporations, diverse-owned businesses and "prime" contractors.